The Future Is Positive
Developing a communications strategy for your brand is an exciting time, exploring endless possibilities for your brand, and setting your brand up for future success.
But how can you be sure that your new Social Media campaign is going to work before you invest behind it?
Understanding Future Performance
Our unique process allows clients to check multiple posts, articles, and chosen influencers to assess their impact on the brand BEFORE they are posted. We give you the crystal ball of social media marketing.
How it works
We typically adopt a 1,000 respondent Split A|B test, where two groups of respondents each with 500 respondents, drawing from specific demographics. We show one group your future content on their mobile phones, amongst other brands’ content in a similar way to how your audience would experience social media. The other group is not shown your content. We then leave a short period of time, no more than seven days, before we ask both groups the same question at the same time. These questions are specifically modelled to strip out bias as well as tap into more behaviourally accurate answers. Questions such as “Would you buy X brand?” or “Do you recall X brand?”.
Robust Process Drives Confidence In Your Strategy
By measuring against two distinct groups, each with 500 respondents, and in the way we present the content, as well as asking the questions, we can be confident of the results. This confidence will help direct you to which messages, images, content, or influencers works best for a specific audience.
Targetted
We can profile any demographics and brand usage to help you identify what messaging works best with specific target audiences.
Flexible And Responsive
We can measure any metric you want to any target audience as many times as you want. And it can be done at pace, typically with a turnaround measured in a couple of days, sometimes even hours.
Find out more
Join the dozens of brands now able to track their social media with marketing metrics that show their brands’ real world performance. Book an introductory call now.