Measuring Social Media Impact
Social media is excellent at measuring online metrics, such as CTRs, Engagement, and Conversion in eCommerce.
But how do you know if your social media campaign is working in more traditional channels such as “bricks and mortar” retail? And how can you compare social media returns versus other discretionary marketing investment such as promotions or traditional advertising?
Introducing effectiveness.agency
We are an agency born from the need to measure brands’ performance in traditional channels and to link social media to traditional brand performance metrics.
Born to answer simple, yet fundamental questions about your brands’ social media activity such as “Are our social media posts driving sales?”; “How valuable is a follower?“; “Are influencers’ followers more or less likely to buy our brand than existing followers or the general public?“
Find out more About Us
What Our Clients Say
“This gave us greater clarity into what was working with our social media, and more importantly, what wasn’t working”.
– Chris Lock, Marketing Director The Collective Dairy
“Working with the effectiveness team helped shape our messages to our key audience.”
– Suzie Walker, Founder Primal Pantry
“Finally, I was able to see the true value our social media campaign was generating.”
– Kevin Chinn, Marketing Director Yellowtail wine
Find out more about our work and our clients here
