Great Content, But Does It Work?
Effectiveness.agency is born from frustration. The frustration that it is not clear what value social media adds for brands, especially CPG or Retail brands.
Client-Side Issue, Agency Solution
As client-side marketing professionals, we thought we were generating great content through Social Media. Content that recruited followers. Content that accelerated likes. Content that engaged and had people talking.
Simple Questions Unanswered
But we, and our social media agencies, couldn’t answer simple questions put to us, such as “Are our social media posts driving sales?” or “how valuable is a follower?”, and “Why are we paying an influencer this much?”
Social Media Metrics
Our frustration led us to develop a proprietary process where we could measure the impact of social media against traditional marketing metrics such as awareness, relevancy, or purchase intent. A process that was robust with hundreds of respondents, and outputs that we all understood and could relate to in our own business.
Robust Measurement
We road-tested our process with a range of brands to find out how it worked across different categories as well as different needs of the business.
In every case, we were able to prove the value of posts, campaigns, influencers, and followers. We gave power back to marketing professionals, enabling them to see the entirety of their marketing spend, and the effectiveness of that spend compared with other choices.
Independent And Objective Advice
To ensure we can always give power back to our clients, we are staunchly independent of any social media agencies. We are confident the metrics will tell the story of the value of social media content.
Find Out More
To find out more about us and our work, please join the dozens of other marketing professionals who have booked an introductory call.